Even if your business already has its own website, you may not be making the most of this crucial marketing tool. Although a basic website may help your potential customers find you on the internet, a less-than-appealing or difficult-to-navigate site may lead to lower levels of sales and may even turn off some customers. That’s why it’s so important to craft a top-notch site, whether your company is located in Rock Creek, Ohio, or Portland, Oregon.
1. Reduce Reader Headaches and Improve the Site’s Attractiveness by Optimizing Browsing Speeds
No matter how well-designed your company website is, no readers will want to stick around and learn more about the company or make a purchase if the site is slow and laggy. Unfortunately, slow browsing speeds are a serious issue that you may not have given much thought to.
The good news is that there are a few simple ways you can optimize your site’s speed. For instance, get rid of redirecting links where possible and enable compression. You may also want to shrink the size of images on the site to help them load faster. Find an easy-to-use image resizer online. After resizing your images, they can be reuploaded for convenient use on the website.
2. Make Sure All Your Content Is Optimized for Search Engine Rankings
According to one study, having a search engine optimized website can help small business websites get more clicks and even get more sales. This means that ensuring all content you post is SEO-optimized is crucial. You can implement a few top SEO best practices by:
- Using keywords in strategic spots
- Writing high-quality, unique content
- Including title tags and meta descriptions for blog posts
3. Focus on Posting Information Your Customers Actually Want to See and Make It Searchable
Unfortunately, many business owners fall into the trap of designing a website aimed at the wrong audience. Although you may find a deep dive into your company’s statistics fascinating, and your business partners may perhaps think the same, that move is unlikely to draw in new customers.
Instead, craft every post and webpage with your customer audience in mind. Ask yourself whether the information is interesting or relevant to the groups you’re marketing to. This can help you cut the fluff and make the website fascinating to get readers to browse for longer periods of time.
4. Use the Website as an Opportunity To Demonstrate the Company’s Brand and Culture
In addition to staying focused on the customers’ needs and interests, you should use your website as an opportunity to strengthen the company’s brand and show readers the company culture. For instance, make sure you incorporate key elements such as:
- Company color schemes
- Logos and mottos
- Other branding elements, such as mascots or advertising tones of voice
5. Keep Navigation and Forms Sweet and Simple, and Consider Making Adjustments for Customers With Disabilities
Lastly, remember to make navigating your website as easy as possible. This enhances the reader’s experience and can create a positive impression of your business. Additionally, you may want to:
- Ensure the website is suitable for customers with disabilities to navigate
- Include a navigation bar on the side of each page
- Keep any and all order or contact forms short and to the point
For small business owners, having a well-crafted company website is essential. Try these well-kept secrets on how to design a top-notch website. Let Tuwords help you build your site today.
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Article Courtesy of Cherie Mclaughlin
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