Podcasts are a way to grow an audience, promote your brand, and turn listeners into customers. If you want to promote your business, a great way to do it is through podcasts.
Understand Why You Should Have a Website and Marketing Plan for Your Podcast
Podcasts are so common these days that even government agencies like NASA have a variety of podcasts to promote themselves. One thing you should take away from successful podcasts such as these is they’re often hosted on their own website.
A dedicated website for your podcast is all but necessary for promoting it. There is a variety of reasons why this is a good idea, not the least of which is that you’ll own 100% of your podcast. While you can use a podcast hosting service, you’ll be depending on that service to serve your content. You’ll ultimately be relying on someone else for access, which is less than ideal if you want full control over your podcast.
There are some basic ideas for marketing your podcast when you’re first starting. For example, according to some podcast experts, it’s a good idea to have at least three episodes at launch. Any fewer than that and you run the risk of frustrating your new audience with a lack of content, even if your listeners like what they hear. It’s a lot easier to keep an audience engaged and coming back for more if they have a satisfying taste of what they’re in for early on.
You’ll also want to be sure you’re listed on podcast directories, which is where people discover podcasts. Apple Podcasts isn’t the only place to find podcasts; people discover them in a large variety of directories, so the more places your podcast shows up, the more likely it is to be found by potential listeners.
Master the Production Process by Investing in a Good Microphone
If you want a professional-sounding podcast, you’ll want professional-grade equipment. The first order of business is investing in a microphone, as this is how voices in the podcast are recorded, and a lot of factors should go into this decision. You’ll have to determine whether you’ll be using a USB or XLR microphone, for instance. If more than one person will be talking at a time, you’ll need to consider its polar pattern, which indicates which directions a microphone can pick up sound. Do your research when deciding on a microphone or you’ll be left with a less-than-ideal setup.
Promote Your Podcast With a Striking Banner
To promote your podcast, you want an attractive banner on social media and your website — and if you don’t have a website, you need to get in touch with Tuwords. If you want graphics done professionally, you can hire a graphic designer, but a free banner maker can save you money by allowing you to create banners and icons for all major social media platforms, including Twitter, Facebook, YouTube, and Instagram. You can customize things such as font and color on free online logo and banner makers by choosing from a range of pre-selected offerings, and after your banner is completed you can add video or animation for an individual touch.
Creating a podcast to promote your business might seem like a daunting task, but it’s not too difficult with a little know-how. By demonstrating your brand as an expert worth listening to, you can grow your company and better market your business.
Article courtesy of Cherie Mclaughlin