Even if you do most of your business face to face with customers, you need to have an online strategy to remain competitive and continue to grow. According to Pew Research, 81 percent of Americans go online daily, and many of them use the internet to research businesses, purchase goods, and book services. If you run a small business, you may not have the time, energy, or expertise to market your business on the web. That’s where freelancers can come in and help.
You can utilize freelancers to handle web-based projects and strategies that can build your online presence and boost your sales. Here are just a few ways that freelancers can help.
Developing a Professional Website
To promote your business online and attract new customers, you must have an engaging website. If you need someone to create a website from scratch (or upgrade your existing one), look for a qualified web designer like Tuwords Design who can deliver a user-friendly, mobile-compatible, professional website that includes all the features you need with fast load times, simple navigation, and social media integration.
Adding an Online Store
eMarketer expects retail e-commerce sales will increase to over $4 trillion in 2020, making up nearly 15 percent of total retail spending that year. If you’ve decided to integrate an online shop into your business strategy, you will need a developer who is well versed in different e-commerce tools and platforms. A professional e-commerce website will allow customers to make safe electronic transactions through an intuitive interface, as well as display your goods or services with vivid photos, videos, and written descriptions.
Managing digital marketing campaigns
According to OuterBox, over 230 million US consumers own smartphones, and 79 percent of those users have used their mobile device to make a purchase in the last six months. Therefore, it’s not just essential to have a mobile-compatible e-commerce site, but it’s also important to have a digital marketing strategy to target those millions of potential customers. Digital marketing generally costs less than other forms of advertising and allows you to incorporate different types of media into your campaigns. Digital marketing can include banner ads, email marketing, social media posts, video ads, influencer marketing, and much more. A freelance digital marketing manager will develop, implement, and manage your campaigns to help promote your brand, increase web traffic, and acquire more customers.
Establishing a Social Media Strategy
Does your company have an active social media presence? Our World in Data indicates that one-third of all people in the world and two-thirds of all internet users use at least one social media platform — that’s a lot of potential customers. If you aren’t comfortable using social media for business, or don’t have the time to handle it yourself, consider hiring a freelancer dedicated to social media. A freelance social media expert can use Facebook, Instagram, Twitter, and other platforms to help increase sales, boost website traffic, build brand recognition and credibility, and interact with customers. Your social media manager will post consistent social content using engaging text along with shareable images and videos. An effective manager will develop a social strategy and then use analytic tools to evaluate performance, making necessary adjustments to expand the social reach and improve results.
As a small business owner, you might not have the time or knowledge to handle every single aspect of your operation. However, you also might not have the funds or the need for more full-time employees. If that’s the case, you can use freelancers to your advantage. Through online job platforms, you can hire experienced, reliable freelancers who have the expertise to develop and implement web-based strategies that can boost your bottom line.
Photo via Unsplash
Article Courtesy of Chelsea Lamb
Businesspop.net